Analysis of foreign markets
The first and necessary stage of SEO on foreign markets is their in-depth analysis. At Vestigio, we do this in 4 steps:
- We examine the potential – by analyzing how much traffic can be obtained for your website, and in what timeframe, we determine realistic goals for our SEO activities
- We check out the competition – examining the level of competitiveness in a given industry allows us to realistically assess our chances of success
- We verify the specificity of the market – we check the specificity and conditions in a given country, for example, whether Google is the leading search engine there
- We recommend the right path going forward – based on the steps above, we suggest the appropriate SEO activities
Adapting a website to multiple countries’ search engines
It is not be possible to achieve good visibility abroad without adapting a website accordingly in terms of:
- technical elements – depending on the specifics of your business, a new language version of the website should be implemented on a separate domain, or in the directory
- language – the content on the website should be translated, taking into account the cultural specificity of a given country
Our experience
We have successfully completed SEO projects on many European and North American markets, including but not limited to:
- Germany
- Ukraine
- the Czech Republic
- USA
- UK
